Client History
Writing for brands since 2019.
The contract records behind my portfolio, in date order. Client spending, rates and personal names are hidden.
2019
COTY
Editorial writer
Fragrance features for Calvin Klein, Tiffany & Co. and Chloé in Juice, COTY’s education magazine for Sephora and Macy’s associates.
2021 – 2022
ella+mila
Email & advertorial copywriter
Advertorials, launch emails and blogs for the vegan nail-polish brand, including its retail launches at Target, CVS, Walgreens, Rite Aid and ULTA.
2021 – 2023
StayX
SEO blog writer
SEO articles for a hair-care startup, including “Why Do I Have Wispy Baby Hairs?” (results on Case Studies).
2021 – 2023
Unilever · SheaMoisture
Skincare copywriter
Proposition statements for SheaMoisture personal care, the men’s skin-cleansing relaunch and the Curl Stretch hair-care launch.
2022 – 2023
Imperial Corporate Events
Brand voice & web copywriter
A tone-of-voice guide for the UK corporate-events company, then on-brand web copy.
2023
Nuria Skincare
Skincare copywriter (articles)
Blog articles for the Small World Brands skincare line.
2023
VIIZR · Ford Motor Company + Salesforce
Landing page copywriter
Free-trial and product landing pages for Ford Pro’s field-service app for tradespeople.
2023
Laila Ali Lifestyle
Product & launch copywriter
Hand-picked by Laila Ali for product descriptions and launch emails, including the Butterfly Belt.
2024 – 2025
KilgourMD
Senior copywriter
Homepage, product pages, landing pages and launch emails for the dermatologist-founded hair-care brand (results on Case Studies).
2024
Byanat
SaaS copywriter & brand strategist
Copy and brand voice for an AI and data-analytics company.
My results on Case Studies · More of my writing on the Work page