Experience
Marketing writer for an enterprise brand.
Skincare Copywriter for Unilever’s SheaMoisture, May 2022 to April 2023. Hired by SheaMoisture’s Head of Marketing.
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Unilever · SheaMoisture · May 2022 – Apr 2023
Proposition statements for two SheaMoisture launches
I wrote and refined the product proposition statements that SheaMoisture took into consumer testing and a leadership presentation.
- SheaMoisture Men: twelve statements for relaunching the men’s body wash and bar soaps, written for Black men and men of color
- Curl Stretch hair care: statements for a new launch for women with Type 4, shrinkage-prone hair
- Every required claim kept, with sensory detail, emotion and light storytelling added to make each one land
Proof · contract records with Unilever
“SheaMoisture – Men”: assigned team United States – Unilever, May 10 to Jun 24, 2022.
“SheaMoisture – Hair Care”: assigned team United States – Unilever, Oct 31, 2022 to Apr 10, 2023.
My results on Case Studies · More of my writing on the Work page