What’s your story?
Build your customers’ trust with a sellable story.
In the animal kingdom, all social creatures have a fierce instinct to join a herd. It’s the same deal with people (AKA consumers)—they seek safety in numbers for strength and status. So, as a brand, the BIG question is this: How do we convince people to join your “herd”?
A great brand story has this power! By creating a narrative that paints you as a leader in your industry, we can induce feelings of trust and need among your readers.